Luxury Travel has been a key component of the company’s overall portfolio of work both as an agency and while building campaigns, creative and content for Robb Report and Ocean Home magazines.  Our role has ranged from the complete planning and execution of special issues for Ocean Home to creating campaigns for specific luxury travel brands to acting as a keynote speaker at events for Singapore Airlines and Tahiti Tourism.  Examples of some of our campaign activities are presented below.

St. Regis Monarch Beach Resort and Spa – with our partner agency, e2amp, the company did a complete rebranding of the property including the renaming and creation of all menus and materials for the main restaurant, print advertising, special travel promotions for golf at the Troon course on the property and a Calloway driver, support for events on the property.

Tourism New Zealand – New Zealand wanted to dramatically build the awareness of the unique range of experiences available in this country to the luxury travel audience.  Anderson, with Robb Report, built a content-rich content spotlight that was supported by digital display advertising and email campaigns to drive visitors and bookings for travel to this extraordinary country.

Inspirato – this Denver-based travel management club needed a lift in their presence to the luxury community.  Anderson, with Robb Report built a multi-year campaign that included an almost 500-page content spotlight, print ads, digital display advertising and a unique email-based nurturing campaign to get leads to actually commit to membership.

Cuvée Ventures – Anderson worked directly with Larry Mueller, the founder of Cuvée on strategies for marketing and promoting this unique brand.  This resulted in a major contribution to their relationship with Robb Report as a sponsor of Car of the Year, the communication of the benefits of ReserveX, their membership club and inclusion in the Los Cabos issue of Ocean Home along with special videos on their properties.

Ocean Home – along with the editor of Ocean Home, Anderson planned and executed the special feature on Los Cabos including having a team of seven with editors and video crew stay at his property in San Jose del Cabo.  The result was not only the feature but over 20 videos featuring top restaurants (Acre, Flora Farms, Don Sanchez), unique locations (Hidalgo Cero), developments (Ritz-Carlton, Villas del Mar, Solaz, Las Ventanas el Paraiso), the history (Mike Schaible, Baja Properties) and much more.  A sample of editorial by Anderson is included below from oceanhomemag.com

Caribbean Locations – Anderson created significant campaigns for properties including Sailfish Point, Florida, the Abaco Club in the Bahamas and the Four Seasons Private Residences Anguilla.  Each of these campaigns included a unique presence on OceanHomeMag.com as well digital advertising campaigns and exclusive email campaigns to drive visitors and buyers for these properties.

Ritz Carlton Reserve Los Cabos – this property became a featured story in the December/January issue of Ocean Home. We also produced with Cordero Studios a series of video on the property, Puerto Los Cabos Golf Course and Marina

Oceanscape Yachts – Oceanscape Yachts is a luxury vacation membership company that offers members the opportunity to select a unique experience of vacationing on a luxury yacht with friends or family in any of the major ocean destinations of the world.  Anderson created a special survey research program to obtain the information that the company needed on the interests and willingness of their target audience to use this service.  The program was support with a series of special exclusive emails to the Ocean Home subscribers.  The owner of the company was also introduced to the owner of Cuvée Ventures to explore how they could work together.