Beginning in 2012, Anderson became much more involved in the Health & Wellness industry, especially as it relates to the luxury sector.  Our clients have included media companies, medical practices and MedSpas.  Example of the nature of our role are provided below:

Robb Report – Anderson wrote the business plan and helped to create the Health & Wellness Division of Robb Report.  As Robb Report was not a credible source of information on medical subjects, Anderson was a key part of the team to meet and negotiate strategic partnerships with Johns Hopkins Medicine, MD Anderson, UCLA Medical, Stanford Medical, The Mayo Clinic, The Cleveland Clinic, Massachusetts General Hospital and Brigham and Women’s Hospital.  Beyond negotiating a role for these institutions to provide content for the Robb Report website and new established Robb Report Health & Wellness quarterly magazine, his role included developing integrated marketing and event programs with these and other health and wellness companies.  To bring these resources to the Robb Report audience, Anderson was one of the leaders of the team to create the Robb Report Health & Wellness Summit at the Montage in Deer Valley, Utah.  The event included a informational sessions with top physicians, wellness and outdoor sessions and a Health & Wellness Expo.

New England Center for Facial and Plastic Surgery – Dr. Anna Petropoulos has been rated as the number 9 plastic surgeon in the United States.  She believes that retrieving a natural youthful appearance through non-invasive techniques is the most effective way to maintain classic beauty.  Anderson has provided ongoing strategic and digital consulting to Dr. Petropoulos since 2016.  This is an ongoing program.

Novo Sano – A venture-funded integrated MedSpa company, Novo Sano combines a distribution division (Essentials) with state licensed continuing education and manufacturer training operations, a product development division (Beauty by Bombshell) with a Management Services Organization with five MedSpas in the Greater Boston area.  The company plans to grow within New England and then nationally.  ISM is responsible for the development and implementation of an overall strategic marketing program.  Through this program, he has created print and digital advertising, content and content syndication, social media, strategic partner program and event support.  This is an ongoing program.