For the past 12 years, a major focus of the company has been on the luxury market. With our partner agency, e2amp inc (also founded by Anderson), we helped brand and build business for a range of clients including Lotus Cars, the St. Regis Monarch Beach Resort and Spa, Robb Report, RMS Media and clients in the automotive, private aviation, luxury travel, jewelry and watch, spirits, yachts and related. Increasingly, our role expanded to include the creation of content for these brands in the form of content spotlights and editorial articles. Some of the sample campaign materials are included below.
Automotive – Lotus Cars (research, complete rebranding, dealer support, events), Porsche (content spotlight, tablet campaign, sales campaign with events for the 918, editorial for Porsche Panamera Turbo Launch), Bentley (12-week video campaign), Lamborghini (lease campaign for Gallardo), Lexus (tablet campaign)
The new Panamera Turbo was unveiled at Infinity Aviation’s hangar at the Nashua Airport.
Wine and Spirits – Clase Azul (print, digital and events), Patron (print, digital and events), Rumson’s Rum (editorial), Zacapa (content spotlight, video and events), Robb Vices (business plan, social media), Louis XIII (content spotlight, print and digital), Napa Wine Auction (provided the entertainment for the 1995 wine auction), Budweiser (Get Bud Get Music – promotion for consumers to get free CDs redeemed from musical notes on 12, 24 and 36 packs of Budweiser)
This award-winning North Shore distillery blends tasty elixirs while making a name for itself.
Private Aviation – XOJet (content spotlight, print, events, research for rebranding)
Watches and Jewelry – Martin Katz (print and video), Wempe New York (online and video), Ulysse Nardin (content spotlight and digital), Roger Dubuis (12-week video program),
Robb Report – creation of Luxury Newswire, redesign and build of robbreport.com
Health & Wellness – Robb Report (creation of business plan for Health & Wellness Division, relationships with key institutions – Johns Hopkins, MD Anderson, Stanford, UCLA, Mayo Clinic, Cleveland Clinic, Massachusetts General, Brigham and Women’s, Health & Wellness Summit), Johns Hopkins (print, digital, board presentation on luxury, events), Dr. Anna Petropoulos (digital, video, editorial), Novo Sano (marketing strategy, events, marketing materials, print, digital), Neem Medical Spa (editorial)